B2B Marketing & GTM Advisory for Japan
Build a focused, effective marketing model for your next stage of growth in Japan
For B2B companies building or scaling their business in Japan, I help develop the marketing strategy, capabilities, and operating model needed to make marketing a stronger driver of sustainable, scalable growth.
Start a conversationBUSINESS CHALLENGES
Marketing challenges that hold back the next stage of growth
These challenges often emerge as a Japan business enters a new stage of growth.
Marketing activity is visible, but its contribution to business growth is unclear or underwhelming.
It is difficult to decide where to invest, what to stop, and how to evaluate marketing performance.
The team can execute tactically, but lacks the senior leadership, capabilities, or cross-functional influence to operate strategically.
Global and Japan leaders have not aligned on what to adopt, adapt, or build locally.
AREAS OF SUPPORT
Four areas of focus for marketing and GTM in Japan
The focus is tailored to the needs and growth stage of each Japan business.
Growth & GTM
Define priority markets and segments, shape positioning and market narrative, and align the enterprise GTM across revenue teams and leadership.
Investment & Performance
Set marketing investment priorities, clarify where to continue, increase, reduce, stop, or test, and establish KPIs for performance and learning.
Marketing Strategy & Execution
Develop integrated marketing, program and channel strategies, guide campaign execution, and adapt global approaches for Japan.
Team, Leadership & Capability
Clarify team roles and capability needs, shape the right resourcing model, and develop marketing leaders and key talent.
EXPERIENCE
Operator experience across growth stages and transformation
For more than 20 years, I have led B2B marketing through launches, rapid growth, organizational scale, and transformation in global technology companies. I bring that operating perspective to the strategic decisions and capabilities required for marketing to succeed in Japan.
- Experience across different stages of business and organizational growth
- Leadership across integrated B2B marketing, from brand and demand generation to partner and customer success marketing
- Judgment about what will work best in Japan while remaining aligned and scalable globally
- An enterprise-wide perspective that translates business strategy into marketing priorities and action
INQUIRY
What does marketing need to deliver for your next stage in Japan?
Share where the business is today, what is getting in the way, and which decisions need greater clarity.
Start a conversation